In September of 2019, I was given the opportunity to work with And Partners Group to develop a series of five large scale illustrations for the rebranding of the Metropolis Hotel in downtown Los Angeles.
The goal was to come up with a cohesive series of images that incorporated the natural world, a variety of hotel amenities, and a range of times of the day.
The printing and installation were done by CR+A Custom.
Emails can be divided into two categories, auto-trigger and batch, and blast. The former constitute the vast majority of emails sent and 80% of email conversions. The latter category consists of all editorial and promotional emails for which the design team is responsible. These emails took a large percentage of the design team’s resources and were responsible for a minority of email conversions.
In conjunction with a cross-team email workflow audit and the development and implementation of successive rounds of email templates, the design team was able to reduce the email production process (from concept to delivery) from 15 to 4 hours.
As the marketing and design chair for the student run festival I was responsible for developing the annual rebranding as well as all the marketing materials.
The branding was inspired by several motifs. Aside from the obvious music and crawfish motifs, the crest was inspired by the Tulane University branding.
Crawfest is annual music, food, and arts festival located on Tulane University's uptown campus. Each year, 10,000 - 12,000 community members and students enjoy a full day of live music, 16,000+ pounds of crawfish, and local food and art vendors.
The 2015 Lineup Includes: The Wailers, Earphunk, Twiddle, Khris Royal & Dark Matter, The Hot 8 Brass Band, The Tontons, 101 Runners, and The Big Excuse.
Crawfest was voted one of the 10 best college music festivals by the Huffington Post.
Website created for the boutique Philadelphia design firm, Roar + Rabbit.
http://roarandrabbit.com/